Tulsa Firefighters PR Update

March 31, 2011

I. Completed media training with Jeff Smith.
II. Finalized and continued to work from PR plan developed last month.
III. March 9 – Garnered media coverage in Tulsa and Oklahoma City for Firefighter Day at the Capitol.
A. KTUL
B. KJRH
C. KOTV
D. KOKI-FOX
E. KRMG
F. NPR
G. Tulsa World
IV. March 13 and 14 – Secured Dennis Moseby on KTUL evening news and morning show to discuss “Next weekend is daylight savings – perfect time to change batteries in smoke alarms while changing your clocks.”
V. Created Tulsa Firefighters fact sheet and key messages
VI. Went on ride-along
VII. Met with Mike Baker regarding EMS services background and future plans.
VIII. Filmed and submitted Man v. Food audition videos. Assisted in coordination with producers. Obtained post-event media coverage in the Tulsa World.
IX. Wrote press release about storm/flooding safety. Will pitch early April.
X. Gained administrative control for two of the three Tulsa Firefighter Facebook pages.
XI. Regular communication with PR committee.
XII. Earned media value to date: $271,939.10 ($ see attached report)